Amy's Adventures in Fashionland: May 15, 2014

Thursday, May 15, 2014

Suns Out get your Candy Coloured Sunnies Out

Have you jumped on the FINEST SEVEN bandwagon yet? If these graphic, candy hued sunnies look familiar it's probably because they've walked the catwalk complementing some of London's most celebrated collections, Emelia Wickstead and Felder Felder inclusive.

Eyewear options in hot hues have abounded in recent seasons and there are options, but with FINEST SEVEN you get something other than the throwaway, wear for one season, "lost at a festival but don't care they're from the highstreet" quality of many of the brighter styles on offer.

With a career history which includes designing for major luxury sunglasses brands such as Prada, Oliver Goldsmith and Cutler and Gross – amongst others, New Zealand born designer Jesse Stevens has a highly specialised understanding of eyewear and a dedication to the aesthetics and quality of the products he creates.

The name FINEST SEVEN is derived from Stevens’ dedication to excellence, holding at the brand's core the idea that there are seven key elements in eyewear production, and FINEST SEVEN incorporates the very best of these elements in each and every style. Stevens sources each part from the finest ateliers; Carl Zeiss lenses, best Italian acetate and vintage gold hinges, Check, check, check! The design process maintains a sensitivity to these material and Steven's sculptural design sensibility but the gold accents and dedication to precision engineering makes wearing Finest Seven reassuringly feel like a luxury experience. A forward looking rather than classical style prevails here (you couldn't work under Miuccia Prada and not pick up some quirk), this is definitely some cool and contemporary high end eyewear. Seek them out at Finest Seven, www.finestseven.com and Harvey Nichols, 109-125 Knightsbridge, London SW1 (020-7235 5000; www.harveynichols.com) and branches.