Monday, August 8, 2011

IN RAPTURE FOR THE LOEWE FLAMENCO

Apparently, according to the flamenco tradition, good dancers are seized by a supernatural inspiration called "duende". This force manifests itself in the focused performance of a song or dance in which expression and expressiveness are so great that the artists, reach a form of rapture.



I can't vouch that the Loewe designers were seized by something supernatural when they designed the Flamenco but I am definitely in raptures. 
The richness of colour, sensible size and discreetly embossed logo stay true to the Loewe stealth wealth model.
The jaunty tassels and extendable strap that allow the bag to be worn cross body or slung over-shoulder add a lighthearted nonchalance to this luxury carry-all. 
The use of a discreetly placed, embossed logo and minimal hardware reinforces the mass move away from the showy "IT-bag", at least for the western customer. A reflection on the fact that the luxury shopper in Europe and the US are still embarrassed about showing off their spending in ostentatious gold plated locks and links and catches?

Or just fashion's knee-jerk rejection of what had become a universal trend?

Whatever the inspiration for the Flamenco it is a long time since a luxury bag has grabbed my attention in this way. A true beauty perfect proportions and the adjustable strap as well as the "wear it everywhere" (even nude on a silk couch according to the print ad) means the Fkamenco has truly shimmied it's way onto my lust list. 

STAY CREATIVE

FRONT DESK