Right at the culmination of the worlds mania for the Royal Baby (or maybe thats just the media making it seem like we've all gone mad when really people aren't that bothered) comes a product that many cosmetics aficionados have been waiting for: Maybeline's Baby Lips lip balm.
Until today this product, a cult item stocked up on by fashion editors and beauty junkies alike on New York trips, was US only. But low and behold, days after the birth of the new Prince of Cambridge you can buy Baby Lips without the panic that you haven't got enough air miles to bump up to business for the obligatory shopping trip.
Is the timing a cynical marketing ploy? Probably, but who cares, this stuff is great so get yours before they're gone. Available in Hydrate, Mint Fresh, Intense Care, Pink Punch, Cherry Me and Peach Kiss the balm is a blend of shea butter, vitamins, centella and SPF20 protection (in three of the six) and cost just £2.99 each. So in demand has Baby Lips been in anticipation of their arrival Boots had to set up a waiting list, making this product the Birkin of lip balms.
Until today this product, a cult item stocked up on by fashion editors and beauty junkies alike on New York trips, was US only. But low and behold, days after the birth of the new Prince of Cambridge you can buy Baby Lips without the panic that you haven't got enough air miles to bump up to business for the obligatory shopping trip.
Is the timing a cynical marketing ploy? Probably, but who cares, this stuff is great so get yours before they're gone. Available in Hydrate, Mint Fresh, Intense Care, Pink Punch, Cherry Me and Peach Kiss the balm is a blend of shea butter, vitamins, centella and SPF20 protection (in three of the six) and cost just £2.99 each. So in demand has Baby Lips been in anticipation of their arrival Boots had to set up a waiting list, making this product the Birkin of lip balms.
The word baby is on everyone's lips right now. Now have it in more ways than one.
www.leonardfashionconsultancy.com
