Hand printed and locally produced in East London. 'Its Not Me Its You London' is INMIY was set up in late 2012 all because Billi needed a new purse and Kitty speaks only in slogans and proverbs.
Their signature style is simple focusing on high quality leather, fine craftsmanship and of course their waggish foil-embossed slogans. Featured here are some of my favourite slogans and colourways but there really is something for everyone (spot the obligatory mean girls reference fans). especially now that the girls have branched out into a multitude of products including pencil (or makeup brush) cases, an "OI! ster" card cover, satchels and a selections of My Pad or Yours? tablet cases.
The ironic slogans such as on the makeup bag below are cheeky, especially on the styles that contrast with a more feminine shape, such as the Go Hard or Go Home coin purse above and the You Can't Airbrush Personality makeup bag, there are also whimsical slogans for you unicorn fanatics (seriously when did unicorns become such a thing?)
''Your bag is a statement, we believe, and with a 'Its Not Me Its You' bag you will be making that very clear for all to see'' ~ INMIY
Available to buy on their stand alone eshop and at Topshop's London Flagship at Oxford Circus.
Amy Leonard Stylist
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