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Amy Leonard is a Stylist and fashion consultant working in the dynamic and exhilarating London Fashion Industry. Musings on fashion, culture and whatever else takes her fancy.
Friday, May 10, 2013
Thursday, May 9, 2013
Behind the Scenes for Glacier Magazine- The French Art of Seduction

Makeup by Joey Choy
Hair by Atsushi Takita
Styled by me (obviously) Amy Leonard of Leonard Fashion Consultancy.
Wednesday, May 8, 2013
DRAWN TO FASHION
IN CASE YOU'RE BECOMING BORED OF PAPPARAZI-SNAPS OF CARA DELEVIGNE READ ON...
FOR THE DRAWN TO FASHION ISSUE, V MAGAZINE EDITOR-AT-LARGE DEREK BLASBERG ASKED L.A.-BASED ILLUSTRATOR JAMIE LEE REARDIN TO DRAW HIS FAVORITE BLOGGER-BAIT BABES... INCLUDING CARA.
SEE HER SKETCHY-STYLE BELOW, ACCOMPANIED BY THE NEVER OVEREXPOSED, AHEM, ANNA DELLA RUSSO AND STREETSTYLE SNAPPERS FAVE HANNE GABY ODEILE
FOR THE DRAWN TO FASHION ISSUE, V MAGAZINE EDITOR-AT-LARGE DEREK BLASBERG ASKED L.A.-BASED ILLUSTRATOR JAMIE LEE REARDIN TO DRAW HIS FAVORITE BLOGGER-BAIT BABES... INCLUDING CARA.
SEE HER SKETCHY-STYLE BELOW, ACCOMPANIED BY THE NEVER OVEREXPOSED, AHEM, ANNA DELLA RUSSO AND STREETSTYLE SNAPPERS FAVE HANNE GABY ODEILE
WHAT YOU THOUGHT THIS POST WOULDN'T CONTAIN
AN IMAGE OF CARA?? SILLY.
Saturday, March 9, 2013
Go on, allow yourself a naughty little video on this grey morning!
From the Glacier Magazine Art of Seduction Shoot for their Winter issue, Featuring the beautiful Tamara Zhukova, a Film Shot by Al&K Photography.
Styling by Amy Leonard, Make up by Joey Choy and Hair by Atsushi Takita . Enjoy.
From the Glacier Magazine Art of Seduction Shoot for their Winter issue, Featuring the beautiful Tamara Zhukova, a Film Shot by Al&K Photography.
Styling by Amy Leonard, Make up by Joey Choy and Hair by Atsushi Takita . Enjoy.
Labels:
AlandK Photography,
Amy Leonard,
Atsushi Takita,
Boudoir,
Editorial,
fashion,
Fashion Film,
Galcier Magazine,
Joy Choy,
Lingerie,
Sexy,
shoot,
Silk,
styling,
Stylist,
Tamara Zhukova
Friday, March 1, 2013
Stepping Up to the Plate for AW13-14
Gareth Pugh created a tremor of excitement amongst the slightly jaded fashion-month caravan with his Aw13/14 showing. The British Boy-Wonder who has been showing in Paris since 2009 had historically been somewhat in the shadow of Paris's other major London expat, Alexander McQueen. Despite similarities in their aesthetics and their common wont of conceptualising their work Pugh's work was usually distinguishable by a couple of factors. The first, a far tighter budget than the more established McQueen, was often evident in the scale of the offering as well as fabric choice, although fans of Pugh's early trash bag styles might argue this was fashion Nirvana. The second factor was a slightly inferior technical pattern cutting hand and the third, and most significant point of difference, was Pugh's modernist leanings which aligned his work more to the Rick Owens school of design.
Fast forward a couple of years and it's a different time. The loss of Alexander McQueen was a massive blow to the fashion world although in Sarah Burton's exceptionally capable hands his legacy will not be squandered or let go to fallow. After years of excess in fashion (as well as in our lives) the board was wiped clean when Phoebe Philo triumphantly ushered in the reign of clean modernism with her first collection for Celine. And the door is open for Gareth Pugh to take the spot light and with an evident maturity and the confidence of experience he's more than willing. The big ideas are still there, as are the overscaled pieces but now it's tempered by a thoughtfulness and sensitivity that resulted in a beautiful collection that combined the best facets of Pugh's design repertoire: Dramatic coats and dresses, leather, armour inspired shapes, raven blacks and an eerie twig print, all tempered by Pugh's streak of contemporaneous sharpness, meaning that full skirts came balanced with oversized funnel collars or hand draped angular lapels and a victorian leaning high necked dress had a shoulder and hem of Pugh's beloved trash bags as fringing. It was just right for right now and I for one am already excited for next season.
Speaking of stepping up to the plate I can't not mention Alexander Wang's first outing in the hot seat at Balenciaga. Many an perfectly manicured eyebrow was raised at the thought of this kiddo who is famous for his perfectly lightweight t-shirts taking over from creative and technical genius Nicolas Ghesquiére but the tentative common consensus is that he has managed to pull it off.
It was a considered effort and it was clear that Wang understood that this needed to be about the House that he was guest in rather than himself, he has clearly spent time in the archives. The scales and curved proportions as well as the weight and stiff structure of the pieces all said Balenciaga, and were reflective of the stature and history of the House. It was a more minimalistic vision of the brand than we had historically received from Ghesqueiére which is where Wang's signature was legible. A good start, lets see where it goes.
Thursday, February 28, 2013
Compare and Contrast
If a person unfamiliar with the distinct visual cultures of the various fashion cities asks for an explanatory visual aid look no further than the styling of Louis Vuitton SS13 chequerboard looks in the spring issues.
| London Love Magazine Cara Delevigne is styled by Katie Grand as an Edie Sedgewick-esque it-Girl |
| Japan Vogue Nippon Lindsey Wixson is an airbrushed cutesy dolly-girl complete with hair bow |
| Paris Numéro Sleek Chic and heavy on the eyeliner, not afraid to show some skin- The Louis Vuitton chequerboard is sexed up by the French |
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Labels:
Cara Delevigne,
Elle,
Japan,
London,
Louis Vuitton,
Love Magazine,
Lyndsey Wixson,
New York,
Número,
Paris,
Taylor Swift,
US,
US Elle,
Vogue,
Vogue Nippon
Wednesday, February 27, 2013
Get Wet
An interesting trend emerging from the catwalks, soaking wet hair. The great and powerful Miuccia (Prada) has spoken and she wants us all to get a head-cold, or at least look like that's what we're going for.
Prada's prim suits and wool coats were derailed from the realms of twee 50's housewife costume by a slosh of gloopy wet hair (and some oversized furry cuffs). Well, it is Prada after all, Miuccia could have invented the maxim of 'normal get's you nowhere' and that's why we love every mental thing she does. Prada are not the sole exponents of the wet look. Bumble editorial hairstylist Jimmy Paul says “I THINK WET HAIR, on a woman, is so New York,” And he’s one to talk: he has been coiffing big names in the Big Apple (and all over the world) collaborating with the likes of Steven Meisel and Steven Klein for decades. “Great shoes, great clothes, beautiful skin…” Paul continues. “And then wet hair from the shower, just flying as she runs for a cab.”
We can't lie this looks kind of great, like the model got caught in a shower on a stroll around town and is wearing it well. So how do we manage this? Do we now include a plant spritzer in our already straining totes to damp down whenever we feel like we may be drying out? Back over to Jimmy Paul who recommends you pump 1 to 4 drops of Bumble and Bumble Hairdresser’s Invisible Oil into hands and smooth through damp locks to seal in moisture, boost shine, and protect your color, then use your fingers to complete the style raking it into a rough parting and behind ears.
Blame it on everyone's fascination with personal style (the street’s the new catwalk!), fashionable hair for winter looks just like you when you've jumped out of the shower having woken up late. Handy.
Jimmy Paul quotes originally published in and article by Into The Gloss seen here
Monday, February 11, 2013
Grammy's 2013 Red Carpet- The Good, The Bad and The "What Were You Thinking?"
The Good:
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| The glistening green, the coral shoe, the huge hair On paper it sounds as if it could spell disaster. It actually doesn't. Ralph & Russo |
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| Ravishing in Red Rihanna can do no wrong these days Azzedine Alaia |
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| Elegant dress shaggy hair combo for Rihanna's performance ticks the boxes Vinage Alaia |
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| Monocrome and well fitting perfection from Beyoncé Osman |
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| Mr Biel came back from the brink for his performance (see: The Bad) |
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| ... unless you're Alexa Chung, then you can also work summer for the red carpet Karlie: Michael Kors. Alexa: Valentino REd |
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| No Adventure here from Jennifer "The Leg" Lopez but still, beautiful Anthony Vaccarello |
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| Special Mention for Godess in Green Florence Welch She could have gone for the coiffed look to match the dress, she didn't and is infinitely cooler for it Givenchy Haute Couture |
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| Great Dress, boring styling Oh wow nice blow out and sparkly necklace Carrie Underwood Cavalli |
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| A bit de trop from Janelle Monae but she's new so we'll let it go for now |
The Good Dress Very Bad Styling:
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| Katy Perry we know you have breasts, must we see all of them? As for the morticia hair...But the dress is fabulous Versace |
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| Carly Rae Jepson tries and fails to achieve what Florence Welch excelled at in this beautiful beaded Cavalli Sack your hair and makeup people, they havn't a clue Cavalli |
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| Grecian upstyle with grecian dress matched with strappy grecian... How lazy! (and grecian) This typically matchy-matchy look from Taylor Swift could be fancy dress Why must you bore us? J.Mendel |
Thursday, October 18, 2012
Wednesday, August 15, 2012
Obsessed with Azaelia
I love Azaelia Banks. It's been so long since such a badass female rapper appeared on the scene, doing their own thing and not giving a sh......
212 was a revelation. From the sweary lyrics delivered in her trademark cheeky manner to her staccato dancing not even to mention the insouciant (and might I add badly done?) braided weave and Micky mouse sweater. She looked like a kid at the back of the bus who would cackle with her friends at nothing and annoy everyone else. She did her thing, and we liked her for it.
The fashion industry in particular embraced this maverick, and she popped up at after show parties here there and everywhere during fashion week. And now it seems she has embraced fashion. Fashion photographer Rankin is the person responsible for both of her latest video releases.
In the new virally released video for Van Vogue, Bank's styling has suddenly grown up although she retains her (dare I say it?) swagger (oh yes I do dare). The kiddie 90's cartoon sweater and cut offs have been exchanged for a slick 70's suited style complete with widebrimmed hats which throw shadow across the eyes to keep the focus on her near iconic mouth. Rich satins in orange and teal are given edge when paired with a leather look sport-luxe-esque crop top. She is made up, lips are glossed. The weave is long and silky. The saucy attitude is business as usual although Azaelia looks quite a bit more "pleased with herself" now. She's still a badass. The pillow lips snarling to the dog noise samples are genius and typical Azaelia.
More of the same please dear.
212 was a revelation. From the sweary lyrics delivered in her trademark cheeky manner to her staccato dancing not even to mention the insouciant (and might I add badly done?) braided weave and Micky mouse sweater. She looked like a kid at the back of the bus who would cackle with her friends at nothing and annoy everyone else. She did her thing, and we liked her for it.
The fashion industry in particular embraced this maverick, and she popped up at after show parties here there and everywhere during fashion week. And now it seems she has embraced fashion. Fashion photographer Rankin is the person responsible for both of her latest video releases.
In the new virally released video for Van Vogue, Bank's styling has suddenly grown up although she retains her (dare I say it?) swagger (oh yes I do dare). The kiddie 90's cartoon sweater and cut offs have been exchanged for a slick 70's suited style complete with widebrimmed hats which throw shadow across the eyes to keep the focus on her near iconic mouth. Rich satins in orange and teal are given edge when paired with a leather look sport-luxe-esque crop top. She is made up, lips are glossed. The weave is long and silky. The saucy attitude is business as usual although Azaelia looks quite a bit more "pleased with herself" now. She's still a badass. The pillow lips snarling to the dog noise samples are genius and typical Azaelia.
More of the same please dear.
Ps. It's heeeere! The Dazed cover featuring Azaelia which allegedly has already ben banned in seven countries. Much ado about...?
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